Commercial
Today, it is no longer enough for a brand to claim craftsmanship or uniqueness. It is just as important to communicate through a language that truly reflects that philosophy.
From this shared vision came the project created for Palmieri, a brand of excellence in its field, together with Armando Testa, who chose Dadomani to produce the Christmas campaign for TV, cinema, and web dedicated to Mortadella Favola.
The film was conceived as a stop motion short film rather than a traditional commercial. A cinematic story built through light, rhythm, carefully crafted animation, and obsessive attention to detail.
The puppets featured in the film were built in house to the highest standards, with fully articulated armatures, silicone bodies, and interchangeable 3D printed faces. They come to life frame by frame through a precise and complex handcrafted process.
Once again, standing out meant choosing to make something by hand, unique and authentic. An experience made possible by trust and a shared vision. Thank you to Palmieri, Armando Testa, and everyone involved in the project.
Client: Palmieri
Agency: Armando Testa
Director: Leonardo Ponzano
Set Design: Dadomani
Assistant Set Designer: Adriana Napolitano / Elena Vecchietti / Martina Tondi /
Animation: Bob Blevins
Dop: Patrizio Saccò
Post Production: Matteo Cassetta
Mix & Sound Fx: Enrico Ascoli
Producer: Camilla Lavanna
Making-of: Giacomo Bolzani / Giulia Massignan