Mc Donald's - Back to School

For McDonald’s, in collaboration with X Factor and together with the agency Leo Burnett, Dadomani created a 15-second TV commercial entirely in stop motion, further confirming a relationship of trust built through previous successful campaigns. At the core of the project is the physical, hyper-realistic construction of the food: French fries sculpted and made in resin, each one hand-painted individually to recreate authentic textures, colors, and imperfections, as if they were real. Animated frame by frame, the fries come to life, transforming into a three-dimensional sound wave synchronized with McDonald’s sonic logo, merging materiality and music into a visual gesture that is both simple and powerful. This handcrafted approach fully reflects Dadomani’s philosophy: creating real, handmade images capable of turning an iconic product into a narrative experience.