Paref - Christmas window

For Paref, we conceived and created a series of Christmas window displays designed not as simple seasonal decorations, but as true artistic installations.
The project invited people to experience Christmas through a fresh, more mindful lens, transforming the shopping moment into an opportunity for reflection and inspiration.
Each window told its own story, built entirely from hand‑crafted wooden elements—one‑of‑a‑kind pieces crafted with meticulous detail.
More than 12 windows took part in the installation, bringing a warm, evocative, and unconventional visual narrative to the heart of Milan.