Élitis - Hanji

Hanji — A Tribute to Japanese Craftsmanship for Elitis
Hanji is the second chapter in our video campaign for Elitis, created in collaboration with Motel409, a creative studio specialized in fashion and design communication.
Unlike the first video, Hanji is a live-action piece that guides us through a quiet, meditative journey inside a Japanese-inspired miniature world. At the heart of the scene are skilled artisans, portrayed in slow, precise, and delicate gestures—an atmosphere where time seems to slow down.
Each movement becomes a story of dedication and mastery, celebrating the timeless beauty of Japanese craftsmanship. The video pays homage not only to Elitis's refined fabrics and wallpapers but also to the culture of care and tradition that inspires our creative approach.
Hanji is an invitation to pause and observe—a visual narrative where art, design, and ritual come together in a sensory experience of elegance and sophistication.