For this project we collected all the common objects used during breakfast, after dinner, mid-morning and afternoon snacks, creating an amazing Goldberg machine.
A machinery shot in live action that creates a chain reaction with all the natural ingredients that Loacker uses in its own products.
A modern language easily conveyable on social media.
A hazelnut works as a tres d'union thanks to a consequential movement that link together the 4 moments of the day where Loacker's sweets become the protagonists.
It is satisfying to watch it all working.
Cinematographer: Patrizio Saccò
Camera operator: Sandro Tanin
Set builder assistant: Asia Samimi, Marika D'Abronzo
Music & Sound Fx: Enrico Ascoli